Privacy policy

Last updated: December 10, 2025

SpeedLux operates this shop and website, including the data, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the “Services”). SpeedLux uses Shopify technology, which enables us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction through the Services, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, processing, and disclosure of your personal data. Please read this Privacy Policy carefully. By using and accessing the Services, you confirm that you have read this Privacy Policy and understand how your personal data is collected, used, and disclosed in accordance with this Privacy Policy.

Personal Data We Collect or Process
When we use the term “personal data,” we refer to any information that identifies you or can reasonably be linked to you or another person. Personal data does not include information that is collected anonymously or has been de-identified so that it cannot identify you or reasonably be linked to you.

We may collect or process the following categories of personal data—including inferences drawn from this information—depending on how you interact with the Services, where you live, and what is permitted or required by applicable law:

  • Contact Information, including name, address, billing address, shipping address, phone number, and email address.

  • Financial Information, including credit card numbers, debit card numbers, and financial accounts, payment information, account details, transaction details, payment method, payment confirmation, and other payment-related information.

  • Account Information, including your username, password, security questions, preferences, and settings.

  • Transaction Information, including items you view, add to your cart, save to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.

  • Communications with Us, including information you provide when communicating with us, such as when submitting a customer support request.

  • Device Information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage Information, including details about your interaction with the Services, such as how and when you use or navigate them.

Sources of Personal Data
We may collect personal data from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with personal data.

  • Automatically through the Services, including information from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies.

  • From our service providers, including when we engage them to provide certain technologies, or when they collect or process personal data on our behalf.

  • From our partners or other third parties.

How We Use Your Personal Data
Depending on how you interact with us or which Services you use, we may use your personal data for the following purposes:

  • Providing, Personalizing, and Improving the Services
    We use your personal data to provide you with the Services, including fulfilling our contract with you, processing payments, managing orders, storing your preferences and items of interest, sending notifications related to your account, processing purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, handling shipping, assisting with returns and exchanges, enabling reviews, and delivering a personalized shopping experience, such as recommendations for related products. This may include using your personal data to personalize and improve the Services.

  • Marketing and Advertising
    We use your personal data for marketing and advertising purposes, such as sending commercial, promotional, and marketing communications by email, SMS, or mail, and displaying online advertisements for products or services on the Services or other websites, including ads based on items you have previously purchased, added to your cart, or otherwise interacted with on the Services.

  • Security and Fraud Prevention
    We use your personal data to authenticate your account, ensure a secure shopping experience and checkout, detect, investigate, or respond to potentially fraudulent, illegal, harmful, or malicious activities, protect public safety, and maintain the security of our Services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials confidential. We strongly recommend that you do not share your username, password, or other information with any third party.

  • Communicating with You
    We use your personal data to provide customer service, respond to your inquiries, deliver the Services effectively, and maintain our business relationship with you.

Legal Reasons
We use your personal data to comply with applicable laws or respond to lawful governmental or judicial requests, including requests from law enforcement or government authorities, as well as to investigate or participate in civil disclosure proceedings, potential or actual legal disputes, or other legal matters, and to enforce or investigate potential violations of our Terms of Service or policies.

How We Share Personal Data
Under certain circumstances, we may share your personal data with third parties for legitimate purposes and in accordance with this Privacy Policy. Such circumstances may include, but are not limited to:

  • Shopify, service providers, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, as well as order and shipping management).

  • Business and marketing partners, to provide marketing services and display advertisements. For example, we use Shopify to enable targeted advertising through third-party services based on your online activity across different shops and websites. Our business and marketing partners use your data in accordance with their own privacy policies.

  • Depending on your location, you may have the right to tell us not to share your data for personalized advertising and marketing purposes based on your online activity across different businesses and websites.

  • When you instruct, request, or otherwise consent to share certain information with third parties, for example, to send you products or through social media widgets or login integrations.

  • With our affiliated companies or generally within our corporate group.

  • In connection with business transactions, such as a merger or bankruptcy, to fulfill legal obligations (including responding to subpoenas, search warrants, or similar requests), to enforce Terms of Service or applicable policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify
The Services are hosted by Shopify, which collects and processes personal data about your access to and use of the Services to provide and improve the Services for you. To provide and improve the Services, the information you submit is transmitted to and shared with Shopify and third parties, who may be located in countries other than your own.

Additionally, to support, develop, and improve our business, we use certain advanced Shopify features that incorporate data and information from your interactions with our shop, other merchants, and the Shopify platform itself. To provide these advanced features, Shopify may use personal data collected from your interactions with our shop, other merchants, and the Shopify platform. In these cases, Shopify is responsible for processing your personal data, including handling requests regarding your rights with respect to this data.

For more information about how Shopify uses your personal data and what rights you have, please refer to Shopify’s Privacy Policy for consumers. Depending on your location, you may exercise certain rights regarding your personal data here (link to Shopify privacy portal).

Third-Party Websites and Links
The Services may contain links to websites or other online platforms operated by third parties. If you access links to websites not affiliated with or controlled by us, we recommend reviewing their privacy and security policies as well as other terms and conditions. We make no guarantees and assume no responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information contained on them.

Information you provide in public or semi-public areas—including content you share on third-party social media platforms—may also be visible to other users of the Services and these third-party platforms, without restriction by us or third parties. The inclusion of such links does not constitute an endorsement of the content of these platforms or their owners/operators, unless explicitly stated in the Services.

Children’s Data
The Services are not intended for use by minors, and we do not knowingly collect personal data from minors in accordance with the laws applicable in your jurisdiction. If you are a parent or legal guardian of a minor who has provided us with personal data, you may contact us using the contact information below to request its deletion. At the time this Privacy Policy is in effect, we have no actual knowledge of sharing or selling personal data of individuals under 16 years of age (as defined by applicable law).

Security and Data Retention
Please note that no security measure is completely secure or infallible, and we cannot guarantee “absolute security.” Additionally, information may not be protected during transmission. We recommend not using unsecured channels to transmit sensitive or confidential information.

The length of time we retain your personal data depends on various factors, such as the need to manage your account, provide the Services, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices
Depending on your location, you may have some or all of the rights listed below with respect to your personal data. These rights are not absolute, may only apply under certain circumstances, and in some cases, we may decline your request where permitted by law.


  • Right to Access.You may have the right to request access to the personal data we have collected about you.

  • Right to Deletion
    You may have the right to request the deletion of the personal data we have collected about you.

  • Right to Rectification
    You may have the right to request the correction of any inaccurate personal data.

  • Right to Data Portability
    You may have the right to receive a copy of your personal data and, in certain circumstances, request its transfer to a third party.

  • Managing Communication Preferences
    We may send you promotional emails. You can unsubscribe at any time using the unsubscribe link included in the emails. If you unsubscribe, we may still send you non-promotional emails, such as those related to your account or orders.

You can exercise these rights through the mechanisms provided in the Services or by contacting us using the contact information below. For more information on how Shopify uses your personal data and what rights you have—including rights related to data processed by Shopify—please visit https://privacy.shopify.com/en

We will not penalize you for exercising any of these rights.
We may need to verify your identity before processing your request, to the extent permitted or required by applicable law.
Under applicable law, you may designate an authorized representative to make requests on your behalf. Before accepting such a request, we may require proof that you have authorized the representative and may require you to verify your identity directly with us.
We will respond to your request within a reasonable time frame as required by law.

Complaints
If you have a complaint about how we process your personal data, please contact us using the contact information below. Depending on your location, you may have the right to object to our decision or to file a complaint with your relevant data protection authority.

International Data Transfers
Please note that we may transfer, store, and process your personal data outside the country in which you reside. When we transfer your personal data outside the European Economic Area (EEA) or the United Kingdom, we use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses (SCCs) or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country that provides an adequate level of data protection.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time, for example, to reflect changes to our practices or for operational, legal, or regulatory reasons. We will post the updated version of this Privacy Policy on this website, update the “last updated” date, and notify you of changes in accordance with applicable legal requirements.

Contact
If you have questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, you can call us, email us at contact.speedlux@gmail.com